mobi, epub |eng | 2011-09-19 | Author:Martin Lindstrom

Haven’t I Seen You Somewhere Before? One of the classic (literally)—and most effective—ways companies create the nostalgia factor is by dusting off and rereleasing commercials, slogans, or ad campaigns from ...

mobi |eng | 1981-01-02 | Author:James P. Othmer

I briefly worked on one other pharmaceutical account when I was asked to cover for a recently fired creative director on a campaign for a drug that treated something called ...

mobi, epub |eng | 2002-03-14 | Author:Malcolm Gladwell

4. In chapter 2, when I was discussing what made someone like Mark Alpert so important in word of mouth epidemics, I talked about two seemingly counterintuitive aspects of persuasion. ...

mobi, epub, pdf |eng | 2003-01-02 | Author:Matt Haig

48 Kellogg’s in India Kellogg’s is, of course, a mighty brand. Its cereals have been consumed around the globe more than any of its rivals. Sub-brands such as Corn Flakes, ...

mobi |eng | 2012-05-31 | Author:Marshall, Perry & Todd, Bryan [Marshall, Perry]

YOUR USP MAKES A GREAT GOOGLE AD A couple summers ago I went searching for a solution to my increasingly slow computer. I typed “my computer is slow” into Google, ...

mobi |eng | 2012-05-21 | Author:Michael Hyatt

130 THIRTY-FOUR Understand What’s Not Important Some time ago, in preparation for a meeting with one of my biggest clients, I visited his website. He wanted to extend the reach ...

mobi |eng | 2010-06-30 | Author:Femina, Jerry Della [Femina, Jerry Della]

CHAPTER EIGHT FIGHTS HEADACHES THREE WAYS ‘The average copywriter and art director never stop learning. You have to know your product so well you could go out and be a ...

epub, mobi, azw3 | | 2006-11-01 | Author:Gladwell, Malcolm [GLADWELL, MALCOLM]

4. In chapter 2, when I was discussing what made someone like Mark Alpert so important in word of mouth epidemics, I talked about two seemingly counterintuitive aspects of persuasion. ...